Olá! My name is Mariana Leoratto Severo.
A Brazilian-born, Amsterdam-based professional with over six years of experience helping clients set themselves up for success.
I hold a Bachelor's degree in Advertising and a Master's degree in Communication and Information, where I academically explored how users build their sense of identity and how women perceive ideals of happiness on Instagram.
I am also certified in UX Design by the UX Design Institute.
More than six years inside a global tech company.
I built my professional career in Amsterdam within a tech company that is part of Booking Holdings, where I was responsible for client portfolio management, partner growth, retention strategy, and upsell opportunities.
During my time in the company, I participated in multiple conferences and client visits, growing mid-market accounts in their direct online channels and delivering tailored strategies for enterprise clients. I was also involved in internal research projects focused on employee engagement and served as Product Champion for the Account Management playbook framework for client strategy.
From corporate strategy to consulting for creators.
From corporate strategy to consulting for creators.
After years of academic and corporate experience, I decided to start Marileo Consulting to help creators transform audience needs into profitable solutions.
Fun Fact: Marileo was my nickname at the beginning of my corporate journey in internal communication channels, and it stuck among my peers.
I am highly skilled in
- Project management
- Client relationship management
- Research and insights
- Marketing and growth strategy
Backed by Consulting.com.
To ensure I can serve my clients at the highest level, I also work with a consultancy company called Consulting.com, which supports me in optimizing every stage of my client partnerships. My decisions are informed not only by my academic and professional experience, but also by access to digital consulting specialists who help analyze and refine my cases.
I built this business for deeper personal reasons.
- ↳To create a life of freedom beyond the 9–5, and to partner with passionate creators in niches I genuinely care about.
- ↳To build a comfortable and stable life for my family ecosystem.
- ↳And to have the time and space to invest in my passions: dancing, writing, movement, and physical strength.